Ishan Kashyap

Founder and Editor, RavenArc

Ishan Kashyap founded RavenArc, owns it and leads it. Every article, case note, tool and podcast episode published here is commissioned, edited and signed off by Ishan.

RavenArc exists for a simple reason. The decisions that shape a company for a decade, a deal, a launch, a reorganisation, a budget, are too often made on intuition dressed up as analysis. Ishan started RavenArc to bring the discipline of good analytics to those decisions: state the question, show the evidence, model the trade-offs and say plainly what would change the answer.

Background

Ishan has spent more than seven years in data science and commercial analytics. The work began in decision-analytics consulting, building patient-journey models, campaign test-and-control studies and KPI pipelines for pharmaceutical brand teams. It continued in the pharmaceutical industry itself, leading data science teams that support brand, medical and commercial leadership across five therapy areas.

Along the way Ishan has built propensity and segmentation models on more than 100 million patient records, designed sales-force sizing for a product launch, measured the lift from marketing with causal methods, and architected an agentic machine-learning platform with a generative-AI layer that cut analytics turnaround from six weeks to under two. Ishan also helped grow an analytics organisation from seven people to more than ninety.

• FocusCommercial and marketing analytics, AI strategy, operating models and the economics of consequential decisions.
• MethodsPropensity and segmentation modelling, causal measurement (test and control, difference-in-differences), driver analysis, scenario modelling and generative-AI workflows.
• EducationM.Tech in Data Science and Engineering, BITS Pilani. B.E. in Electrical Engineering, Thapar Institute of Engineering and Technology.

Independence

Ishan writes for RavenArc in a personal capacity. The views on this site are not those of any employer, and nothing here draws on confidential information from any employer or client. Figures come from public sources, which each piece lists. See our editorial standards.

Get in touch

To suggest a decision worth writing about, respond to a piece or discuss working together, write to [email protected]. Ishan reads every message.